Ever wondered why you’re drawn to specific colours when shopping for your next statement piece? Or why do some hues make you feel calm, while others energize you? It’s not just a coincidence; it’s the psychology of colour at play. In today’s article, we’ll dive deep into how colours impact our emotions, decisions, and yes—our fashion choices!

Expert Opinion: “Colour is more than just a visual experience; it’s a psychological one that can radically affect mood and emotion.” – Anna Wintour, Vogue Editor-in-Chief

assorted-color clothes hanged on rack below six assorted-color tiesassorted clothes

The Science Behind Colour Psychology

The Emotional Impact of Colours

Colours can evoke a wide range of emotions. For instance, red is often associated with passion and excitement, while blue exudes calmness and trust.

Impact of Different Colours on Decision Making

Colours in Fashion: More Than Just Aesthetic

When it comes to fashion, colours do more than just make you look good; they can also influence how you feel and how others perceive you.

Remember the iconic little black dress that Audrey Hepburn wore? Black is often associated with elegance and sophistication, making it a go-to choice for formal events.

Woman Covering Face with Assorted Balloons

The Colour Trends of 2023

From the vibrant yellows to the soothing greens, 2023 is all about embracing colours that make you feel good. Check out Marie Claire’s 2023 Summer Colour Trends Guide for the full scoop!

Impact of Colours on Emotions

Beyond Fashion: The General Impact of Colours

Colours in Marketing and Branding

Have you ever noticed how fast-food chains predominantly use red and yellow? These colours are known to stimulate appetite and grab attention.

A Brief History of Colour Psychology

Understanding the psychology of colour isn’t a new fad. It has been studied for years, and its impact is evident in various fields.

A Brief History of Colour Psychology


So, the next time you’re out shopping or deciding on the colour scheme for your home decor, fashion etc. remember that colours are more than just eye candy—they’re soul food!


How do colours affect shopping behaviour?

Colours can influence your emotions, which in turn affect your buying decisions. For more, read Neil Patel’s article on The Psychology of Shopping.

Hope you enjoyed this colourful journey with us! Stay fabulous and make every colour count!